Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. Compiled by Optimove Insights, the report provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors, 58% to be exact, exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place bets on several games per week, highlighting a strong engagement with sports wagering.
In terms of frequency, a substantial 76% of respondents bet at least once a month, indicating a prevalent betting culture among Europeans. This inclination towards regular betting underscores the importance of understanding bettors' preferences for operators aiming to optimize their strategies.
Among the types of bets, over/under bets emerge as the most favored, attracting 46% of bettors. Closely following are prop bets, preferred by 39% of respondents, while parlays round out the top three, appealing to 35% of bettors. These insights can help operators refine their offerings to match popular betting types.
Types of Events Bettors Favor
Bettors display a distinct preference for certain types of events. A significant 57% of bets are placed on Champions League and European tournaments, underscoring the prestige and excitement these events command. National league season games also capture a large share, with 54% of bets placed on them.
Additionally, 48% of bets are placed on national tournaments or friendlies, and 46% on national cup games. Understanding these preferences allows operators to better anticipate betting patterns and align their marketing efforts accordingly.
Euro 2024 Betting Trends
Looking ahead to Euro 2024, the enthusiasm among bettors is palpable. An overwhelming 84% of bettors plan to bet on Euro 2024, even if their national team is not participating. This reflects the tournament’s wide-reaching appeal and the opportunity it presents for operators.
Live betting, or in-play betting, is particularly popular during games, with 83% of bettors engaging in this form of wagering. This trend highlights the dynamic nature of live betting and its potential to enhance the betting experience.
When it comes to factors influencing bets, player performance is paramount, cited by 52% of respondents. Expert analysis and betting promotions are also highly influential, each impacting 47% of bettors. These insights can inform operators on where to focus their efforts to better attract and retain bettors.
Marketing Challenges
Despite the favorable trends, the report also highlights some challenges in the realm of marketing. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully to avoid alienating their audience.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. By understanding the betting behaviors and preferences of their customers, operators can craft more effective marketing and engagement strategies.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," an industry expert explains. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."